Fractional Support: Marketing for nonprofits
Wilma Thomson
Hi, I’m Wilma. For more than a decade, I’ve helped mission-driven organizations tell their stories in ways that move people to act: to sign up, show up and give.My non-profit career began at a community health plan in Chicago. That’s where I learned that a great program only matters if people know it exists and can find their way to it. Since then, I’ve spent my career in faith-based publishing and then in the media field, building journeys that turn first-time constituents into loyal partners and launching campaigns that reach their goals ahead of schedule. Along the way, I earned a master’s in health communication from the University of Illinois Urbana-Champaign and a certificate in fundraising and development from University of California - Davis.What I love most is sitting down with a small team doing important work on a tight budget and helping them see what’s possible. I listen first, ask good questions, and hand you a clear plan you can actually carry out, with no jargon and no fluff.People who work with me know I follow through. When I take on your project, I treat your mission like my own, because the people you serve deserve nothing less.Why Lantern & Hearth? A lantern lights the way, helping new people find your mission, and a hearth is where they gather, feel at home and choose to stay. Lantern & Hearth exists to help nonprofits do both: reach the people who need to hear your story, then build relationships that last.
OPPORTUNITIES
The Lantern Audit
A one-time review of your website, email, social media and communications. You get a written report with your top five opportunities and a 90-day action plan your team can follow.Campaign Planning
A ready-to-use plan for a year-end appeal, Giving Tuesday, an event or a launch. It covers your message, timeline, channels and goals, so your team knows exactly what to do and when.Hearth Partnership (Tactical)
Ongoing monthly support to put marketing plan into action. It includes regular strategy check-ins, campaign guidance, a review of your communications and a steady hand to keep your team on track.
Let's Connect and Discuss
